info@step-zero.in

It’s a clean slate,

Let’s take step zero now!

WHO ARE WE?

A process driven branding consultancy aligning strategy with design to meet your business objective

What do we do?

We design a brand identity that helps your business differentiate in the target market while building a strong brand recall.

How do we do it?

We bring ideas into execution with our proprietary 3D Process.

Decode - Clarify the message

Here we define the brand positioning and personality.

Design - Simplify the visual communication

Here we execute the identity design system.

Deliver - Unify across consumer touchpoint

Here we execute the new identity on various brand applications and collaterals.

Packages

Tailor made to your needs.

Baby Step

Decode

Design

Deliver

Step Up

Decode

Design

Deliver

Leap

Decode

Design

Deliver

TESTIMONIALS

What People Actually Say About Us

Thoughtful Approach
Working with STEP ZERO has been a fantastic experience. Their approach of applying thought before design execution is commendable. They consistently deliver clarity in messaging and their strategic approach is always on point. This sets them apart from other service providers in the market. Cheers to the team! I highly recommend STEP ZERO for their amazing ideas and concepts.

Anirudh Sharma Co-founder | Air-ink

Operational Excellence
Unlike other service providers we've encountered, Step Zero stands out for their ability to seamlessly execute the ideas they present. Their streamlined processes ensure that from the initial meeting to the first draft and final output, everything aligns perfectly with our expectations. With Step Zero, we experienced minimal iterations, which was truly refreshing. We appreciate how well they translated the concept into execution, resulting in an outstanding final outcome.

Karibo Cosmetics
    Frequently asked questions

    Feeling inquisitive? Have a read through some of our FAQs or contact our supporters for help

    Why should we prefer Step Zero for our branding requirements?

    We are a process-driven branding platform specializing in delivering top-notch branding services. Our focus goes beyond mere creativity; we aim to create thoughtful work that aligns with your business objectives. We understand the importance of execution and work diligently to ensure that our ideas come to life within the required timeframe. With us, you can expect a seamless blend of creativity, strategy, and timely implementation to elevate your brand to new heights.

    Can I simply use Ai tools and ChatGPT?

    At our core, we believe in the power of thought and ideas. We see AI tools and Chat GPT as valuable allies, acting as friends or tools to help bring our vision to life. As entrepreneurs and your creative partners, we understand that the key lies in the collaboration and synergy of our collective work. While this platform can undoubtedly expedite the process, we recognize that it doesn't replace the importance of our original thoughts and ideas. Together, we can leverage this platform to enhance our productivity, but ultimately, it is the unique contributions of our partnership that drive our success.

    What is the discovery call all about?

    The discovery call marks the initial conversation between us and you, where we dive deep into understanding your problem statement, defining project requirements, and aligning expectations. It is a crucial step to ensure that both parties are on the same page regarding the objectives of the branding exercise. Through this call, we lay the foundation for our collaboration and set the stage for further progress. Our aim is to gather valuable insights and information, enabling us to pick things up from there and embark on a successful branding journey together.

    Can you let me know more about the team working on our project?

    Our team consists of highly skilled artists from renowned art institutes, specializing in applied art and discipline, with a strong focus on the branding domain. We bring together a perfect blend of young talent and seasoned expertise, ensuring that your projects receive exceptional value. With our collective knowledge and skills, we are dedicated to delivering outstanding results that elevate your brand to new heights.

    How do you tackle concept rejections and iterations?

    .We highly value and embrace differences of opinion and creative ideas. Throughout our process, from the discovery call to mood boarding and the presentation of the first draft of an identity, we prioritize keeping you, our client, involved every step of the way. This collaborative approach significantly reduces misunderstandings. However, if creative differences or differing opinions arise, we proactively generate fresh ideas and approaches to add value to your project and align our thoughts. When it comes to iterations, we provide multiple variants across digital, print, and various consumer touchpoints until we achieve satisfaction. While we strive for maximum client satisfaction, we do have a limit on iterations, as we believe in aligning and approving the concept. Once the concept is approved, we can explore options within that concept. If a change in concept occurs, it may indicate the need for a more robust briefing stage to prevent rejections and unnecessary delays that could impact the project timeline.

    How do you go about rebranding projects?

    Our approach to rebranding projects follows the same meticulous process. However, we place significant emphasis on utilizing previous data to inform our decisions. We understand the importance of retaining the essence of the previous identity, especially if the project demands it or to avoid causing confusion in the target market. Seamless transition is key, and we take pride in guiding the brand throughout its rebranding journey, from conceptualization to final execution and implementation. Our goal is to ensure a cohesive and successful transformation that maintains brand continuity and resonates effectively with the intended audience.

     

    How much time does it usually take for a branding project?

    The duration of our projects varies depending on their magnitude and applications. Typically, the timeframe ranges from 30 to 45 working days, but for larger-scale projects or specific requirements, it may extend to 90 working days or beyond. We adapt our timeline to accommodate the unique needs of each project, ensuring ample time for thorough execution and successful delivery.

    What are the pricing brackets for a branding project?

    The timeline for our projects is completely customized based on the scope of work and your specific project requirements. We design a tailored timeline that aligns with your needs, ensuring that sufficient time is allocated for each stage of the project. Our goal is to deliver a well-executed solution while meeting the agreed-upon deadlines.

    Can you help us with reference checks?

    Absolutely! On request, we are more than happy to connect you with our previous clients. This will provide you with real-time insights into our working and the experiences of those who have partnered with us. We value transparency and want to ensure that you have all the information you need to make an informed decision about working with us.